Snita Roy
Managing Director

Snita Roy

Managing Director

Creative designer with 8+ years of experience specializing in UX/UI design and brand identity. Sarah brings a unique blend of artistic vision and user-centered design thinking to every project. Her award-winning portfolio includes designs for Fortune 500 companies and innovative startups.

8+ Years Experience
100+ Projects Designed
15+ Awards Won

About Sarah

Creativity, User Experience, and Visual Excellence

Design Philosophy

Sarah believes that great design is not just about aesthetics, but about creating meaningful experiences that connect with users on an emotional level. Her approach combines deep user research with creative problem-solving to deliver designs that are both beautiful and functional.

With a background in fine arts and psychology, Sarah brings a unique perspective to digital design. She understands the science behind user behavior and uses this knowledge to create intuitive, engaging interfaces that drive business results.

Design Principles

  • User-Centered: Every design decision is backed by user research
  • Accessible: Creating inclusive designs for all users
  • Scalable: Building design systems that grow with businesses
  • Innovative: Pushing boundaries while maintaining usability

Design Expertise

UI/UX Design

Creating intuitive and engaging user interfaces

Brand Identity

Developing cohesive visual brand systems

User Research

Understanding user needs and behaviors

Design Systems

Building scalable design frameworks

Featured Work

Selected projects showcasing design excellence

E-Commerce Platform

Complete UI/UX redesign resulting in 40% increase in conversions

Figma Sketch Principle

Mobile Banking App

Intuitive design for complex financial transactions

Figma Adobe XD InVision

Healthcare Dashboard

Data visualization for medical professionals

Figma Tableau D3.js

Brand Identity

Complete brand system for tech startup

Illustrator Photoshop InDesign

Professional Experience

Design leadership and creative excellence

Lead Designer

Axenix

2020 - Present

Leading the design team at Axenix, responsible for all visual aspects of client projects and internal brand development.

  • Led design for 50+ client projects
  • Established design system and brand guidelines
  • Mentored junior designers and interns
  • Increased client satisfaction scores by 35%

Senior UX Designer

DesignStudio Pro

2018 - 2020

Specialized in complex enterprise applications and mobile app design, working with Fortune 500 clients.

  • Designed enterprise software interfaces
  • Conducted user research and usability testing
  • Collaborated with development teams
  • Won 3 design awards for mobile applications

UI Designer

Creative Agency

2016 - 2018

Started career focusing on web design and brand identity for small to medium businesses.

  • Created responsive web designs
  • Developed brand identities and style guides
  • Worked with diverse client portfolio
  • Built strong foundation in design principles

Tools & Technologies

Mastery of design tools and methodologies

Design Tools

Figma Sketch Adobe XD Photoshop Illustrator InDesign

Prototyping

Principle InVision Framer ProtoPie

Research

User Testing Interviews Surveys Analytics

Development

HTML/CSS JavaScript React Design Systems

Awards & Recognition

Recognition for design excellence and innovation

Best Mobile App Design

UX Design Awards 2023

2023

Designer of the Year

Creative Excellence Awards

2022

Innovation in UX

Digital Design Summit

2021

BFA in Graphic Design

Art Center College of Design

2016

Let's Create Together

Ready to bring your vision to life?

Email

sarah.johnson@axenix.com

Phone

+1 (555) 123-4568

Portfolio

View my latest work